The Female Eye

 Have you ever taken a step back and observed the difference between what captures a female and male's attention? I have not until I observed the difference between Hotworx and your normal gym. As we all know, a normal gym consists of the basic gym aesthetic such as dark colors, upbeat music, and an overly crowded environment. On the other hand, Hotworx is very far from reaching this aesthetic. Hotworx is very clean, bright, less crowded, and is playing your typical popular songs. From the very beginning of comparing this company to any gym, I automatically realized their target audience is women. I gathered this assumption because of their bright colors, dainty fire logo, and clean, calm atmosphere that most women would lean towards. Another reason why I gathered this opinion is when I ran a visual analysis between the two organizations. Your typical gym is usually loud, crowded, cluttered, and masculine due to the black weights, and dark floors. However, Hotworx is very feminine because of its bright orange and red colors, the fire logo that represents their company, and the smells that are shared throughout the atmosphere. In other words, if you were to present the two options to a male figure, they would probably choose the gym because they feel more comfortable in that environment while a female would choose the opposite because Hotworx is aimed towards her attention and preferences. Coming from a female’s perspective, I think it is very appreciated to have a company that fits a female’s needs when it comes to wanting to stay healthy. In previous years, we did not have this opporunity and would settle for a typical gym despite our comfortability because that is what was offered. Now, we are able to follow a healthy lifestyle while feeling comfortable in the environment because Hotworx has made this opportunity possible and fitting for women.