Is Hotworx Worth the Money?

 Do you like going to workout classes? Do you like paying for them? Hotworx is the new talk of the town right now and I finally understand why. As a former athlete, finding workouts that make me feel accomplished outside of performing my sport is something that is really important to me. Previously, I found that F45 fulfilled that need, but the expenses made it not efficient. I decided to try out hotworx after being influenced by multiple friends and loved it. There are multiple reasons why I think this fitness company is worth it. Not only is Hotworx efficient in price because they adapt to students by allowing discounts, but they are also open 24/7 which makes them accessible and easy to work into a schedule. When I walked into the company for the first time to try out one of their classes, I found that everyone was very welcoming which is common throughout all fitness companies. However, I appreciated how the classes can be individual or with a group. Another factor that I found interesting and helped my friends and I feel comfortable is that Hotworx is predominantly women which eases some stress when walking into a gym. Lastly, the reason Hotworx caught my attention as much as it did is because of the advertising and insight their social media and app gives. For example, based on my visual analysis, I found their content to be very colorful with white, orange, and red. Their symbol is a flame with a dot on the right upper side of it. I think due to their decision to use bright colors and a dainty symbol, it is targeted to the female audience. Having a targeted female audience helps their brand because it displays an aesthetic that allows their members to feel safe. Overall, they have definitely made their brand stand out by incorporating memorable visuals, easy access, and a reasonable price. With all of these reasons put together, I think Hotworx is worth it and efficient. 


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